About Us

OVER 14 YEARS IN ACCOUNTING

Our Mission: To transform accounting into a tool for clarity, empowerment, and aligned growth.

We go beyond traditional bookkeeping to build meaningful partnerships with business owners, honoring the human behind the numbers. By integrating financial systems with mindset awareness, emotional intelligence, and visionary planning, we help clients turn their financial data into a language they understand—and a strategy they trust.

Our work blends accounting, technology, and analytics with intention—supporting sustainable habits, grounded decision-making, and businesses that feel as good on the inside as they look on paper.

Because when your money aligns with your vision, everything flows.

Hello! I’m Dani Martin.

Hi, I’m Danielle Martin—but you can call me Dani.

I’ve spent over a decade deep in the trenches of accounting, wearing every hat from private industry to CPA firms, to managing the complex finances of 210+ restaurant locations in the corporate world. Payroll tax, sales tax, financial data management—you name it, I’ve done it across industries that never slow down.

But here's what matters most:

Accounting is never just about numbers.

It’s about people.

And for a long time, I ran from that truth.

When I launched Robins Accounting Services in 2023, I had a wake-up call: the emotional relationship people have with money is the root of so many business struggles—and also the key to their growth. That realization changed everything.

What I Do Now:

At Robins Accounting, I focus on two things that matter most:

Easing the mental load of bookkeeping so business owners can breathe again and empowering clients to truly understand their finances—not just with spreadsheets, but with confidence, clarity, and calm.

There’s a massive language gap between business owners and their numbers—and I’m here to translate. Because every person behind the business-owner hat has their own learning style, history, and rhythm. Cookie-cutter systems don’t work. What does? Custom support that meets you where you are.

LET'S CHAT

values

Our Values

Client-Centric Approach

We prioritize building a foundation of understanding with our clients. We strive to deeply comprehend their businesses, goals, and challenges to deliver personalized and relevant accounting services.

Impactful Change

We believe in going beyond routine accounting tasks. We leverage our expertise in accounting, technology, and analytics to make meaningful and transformative changes that positively impact our clients' businesses.

Trust and Integrity

We uphold the highest ethical standards and maintain utmost trust and integrity in all our client interactions. Confidentiality, accuracy, and honesty are the cornerstones of our professional relationships.

WHAT WE DO

“Advisory is helping a client move forward in the direction of their dreams. “

–Geni Whitehouse

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